In the current retail industry, it is quite challenging for brands to stay ahead of the curve. The competition is tough as everyone tries to be innovative and trendy with digital media. If you are looking for a packaging solution for your product that appeals to customers and aligns with your brand’s sustainability goals. You have landed at the right place. Custom Hang Tags are a unique way to differentiate your products from other competitors in the market.
Hang tags enforce brand identity and recognition. They reflect the professionalism of your brand. They act like a non-verbal communication tool between product and customer. Hang tags are temporary and small but have a lasting impact. They add a high perceived value to your product. There are endless material and dimension options that you can customize.
What Are Hang Tags?
Hang tags are removable tags attached to retail products using strings or plastic loops. The standard base material for tags is paper or cardboard. Custom tags are not just an addition that displays your products uniquely. Rather, they are sentiments and expressions that can deeply resonate with your customers. A hang tag can incorporate details like price or brand logo. There are a variety of options for customizing shape or printing designs. They are commonly used for packaging in apparel and non-apparel products. Such as:
- Jewelry and premium accessories
- Clothing and Fashion industry
- Purses and bags
- Bottles
- Gist boxes
- Handmade products
- Skincare and cosmetics
- Tech tools and gadgets
Materials Used in Manufacturing Hang Tags
The perception of your brand comes down to the type of material you use for tags.
The type of material used for Hang tags shapes the perception of customers more than the content added to the tags. Different kinds of materials are used for custom tags. Each can be customized to the specifications that align with your brand and products. As the tags are attached using strings, it matters a lot to use the right kind of material that can withstand it.
Cardstock
It is most commonly used for hang tags. An economical choice that provides rigidity and structural durability. It gives a luxury feel. The GSM and thickness of cardboard can be customized according to the product.
Kraft paper
It is popular among brands that want an earthy and rustic appearance for their brand. Kraft paper has a naturally brown surface that gives a natural look but impacts the vibrancy of things. Companies use bleached kraft to create a smooth and white surface for high-quality graphics.
Recycled paper
This material is the best option to reduce waste. Recycled paper tags are usually preferred by eco-conscious brands. It contains fibres from used paper products. To make it completely biodegradable, you can opt for water-based inks for printing.
Vinyl
Brands that have to use tags fr a long duration or under most conditions can go with vinyl tags. Vinyl hang tags have a sleek surface and do not tear easily. They are suitable for products that are exposed to moisture.
Specialty paper
High-end brands often use specialty paper as they give a premium look to their products. It is also suitable for limited edition products. Specialty paper is textured and can have different features. It can be translucent or metallic.
Information to Add on Hang Tags
Hang tags are worth your investment as they not only boost brand recognition but also convey your values and distinct stories. They often grab customers’ attention as soon as they enter the store. So, it is necessary to incorporate design and information that effectively communicate with customers. A hang tag label should include the following:
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Size
If you are adding tags to shoes or clothes, mention the size of the product or a size guide for the convenience of customers.
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Brand name or logo
Hang tags provide you with the opportunity to feature the brand logo or name. For this, you can display a short story or mission statement prominently to make your business easily recognizable.
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Origin
A hang tag that highlights the country or origin where the product is manufactured. This sophisticatedly reflects the craftsmanship and history. I.e., Designed in Canada.
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Barcode or QR code
A barcode or QR code can be very helpful. They can link a customer directly to the website by simply scanning the code. The code may also include a price or a short video about the product.
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Care instructions
Care instructions about apparel or a short description about how to use a particular item can be added too.
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Material details
A retail hang tag should provide details regarding the materials used in the making of the product. For instance, if the materials are eco-friendly or organic. Or if they can trigger any allergies upon use.
Finishing/ Add-ons
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Matte or Gloss Lamination
For a non-reflective surface, matte coating is used. On the other hand, a reflective and vibrant surface is obtained by gloss coating. You can select either of the two in suynethto as well as natural form.
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Foil Stamping
Foil stamping adds metallic or special coloured foil on the surface using heat. It is entirely different from printing with metallic colours.
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Embossing and Debossing
Raised text or designs are created via embossing on the surface that customers can physically feel. It creates a defined and luxurious appearance. Debossing is very suitable for leather aesthetics. It presses the artwork inward into the surface of the hang tag.
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Spot UV
It adds a glossy UV coating to selected areas rather than the whole surface.
Conclusion
Hang tags are not just labels that enhance the packaging of your products. They are tools that very distinctly communicate your brand’s value and story. Custom tags win your customers’ loyalty as they reflect that you designed the product with utmost care and used high-quality materials. To build a strong professional image and showcase your product with elegance, choose The Custom Tags. These are low-cost but can create a high impact on customers.